Exceptional loans from around the world
The global art market has made paintings by Rubens, Van Dyck and Jordaens unaffordable for many Belgian museums, including the Rubens House. But necessity breeds resourcefulness, which is why the Rubens House frequently welcomes Distinguished Visitors ('Briljant Bezoek' in Dutch): artworks on temporary display. These first-rate pieces, which come from public and private collections,
supplement the own holdings. Some of these works are spectacular attic treasures: gems that have been hidden for centuries and now emerge with incredible stories to tell.
To make these spectacular loans known to the public, Blue was engaged by the Rubens House. We assisted them with the naming, 'Briljant Bezoek', the signage throughout the museum, and the implementation of the new graphic style within the existing visual identity.
Photography of the loaned artworks: Ans Brys